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Operazioni FMCG & CPG

Distribuzione FMCG generale, operazioni di marchi CPG e strutture produttore-distributore.

FMCG Distribution

  • Orders taken verbally or via WhatsApp threads — not logged, not tracked, impossible to audit
  • Dispatcher has no visibility of truck contents before departure
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CPG Brand Distribution

  • CPG brands distributing through third-party distributors lose visibility at the point of sale — sell-in is tracked, sell-out is estimated
  • Promotional investment is large but poorly measured — brands cannot confirm promotions reached the shelf at the right price and time
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Manufacturer-Distributor Operations

  • Production planning and customer demand operate on different time horizons — misalignment becomes a stockout or overstock before anyone notices
  • The production schedule is built on yesterday's demand signal — by the time the order hits the factory, customer expectations have already moved
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