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Operaciones FMCG & CPG
Distribución FMCG general, operaciones de marcas CPG y estructuras fabricante-distribuidor.
FMCG Distribution
- Orders taken verbally or via WhatsApp threads — not logged, not tracked, impossible to audit
- Dispatcher has no visibility of truck contents before departure
CPG Brand Distribution
- CPG brands distributing through third-party distributors lose visibility at the point of sale — sell-in is tracked, sell-out is estimated
- Promotional investment is large but poorly measured — brands cannot confirm promotions reached the shelf at the right price and time
Manufacturer-Distributor Operations
- Production planning and customer demand operate on different time horizons — misalignment becomes a stockout or overstock before anyone notices
- The production schedule is built on yesterday's demand signal — by the time the order hits the factory, customer expectations have already moved