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Redes de Distribución
Distribución mayorista, secundaria, redes de múltiples niveles y proveedores logísticos para marcas FMCG.
Wholesale Distribution
- Large wholesale buyers expect EDI-level order handling — bulk specs, contract pricing, automatic release schedules — but most operations still run on email
- Credit management across hundreds of accounts requires real-time checking at order time — not end-of-month surprises
Secondary Distribution
- Secondary distribution data — what the distributor sells to the retailer — is the blind spot of most FMCG brands
- Distributor sales reps carry multiple brand portfolios and naturally favor whichever brand pushes harder — brand owners cannot verify compliance
Multi-Tier Distribution Networks
- Information is lost at every tier boundary — brands cannot see past their master distributor into the sub-distributor and retailer layers
- Pricing consistency across tiers is extremely difficult — unauthorized discounting in lower tiers undermines brand price management
3PL for FMCG Brands
- 3PL operators serving multiple FMCG clients must maintain strict inventory and data separation between brands
- FMCG brand clients demand real-time visibility of their stock and order pipeline — 3PLs must provide this without exposing other clients' data