Mastertool: one tool catalogue serving dealers and walk-in buyers
A family tool manufacturer with 25 years behind it and around 5,000 products needed a shop where a wholesale dealer ordering for four branches and a private customer buying one screwdriver both feel at home, with the accounting system kept in step.
El desafío
Mastertool is a family business that has spent 25 years building four brands of its own and taking on exclusive distribution for others. Every item is inspected before it ships, and the sales team stays in regular contact with customers about pricing, stock and offers.
That kind of selling does not survive a standard e-commerce template. A wholesale dealer buying for several branches needs different prices, different terms and a different rhythm than someone buying a single screwdriver, and both have to work from the same catalogue of around 5,000 items.
The stock and the money already lived in a separate accounting system. A shop that could not read from it would produce a second version of the truth within a week.
On top of that, the new store had to feel like the one customers already knew, keep working in more than one language, and connect to local delivery and online payment.
La solución
One buyer, several companies
A dealer who buys for more than one company manages all of those accounts under a single login and switches between them without signing out. Each account carries its own prices, terms and order history.
A cart per branch
Wholesale buyers build several carts at once, one per client or per branch, and keep them side by side rather than placing an order every time they finish one list.
Bulk ordering for a standing assortment
A dealer who reorders the same range every month uploads the list instead of finding 200 items by hand. This is the difference between a shop a professional uses and one they call the sales rep to avoid.
Prices, discounts and campaigns
Prices, discount rules and promotional banners are managed from the back office and apply straight away. Items sell individually or in bundles, so a set can carry a better price than the sum of its parts.
Finding one item among five thousand
The catalogue is filtered by the specifications that actually decide a purchase, since every card carries its article number, brand and technical attributes. Around 5,000 products sit under sixteen groups, from power tools and pneumatics to measuring, garden and safety equipment.
Statements, not just receipts
Order history and analytics show settlements and order status over time, so a dealer can reconcile what was ordered against what was paid without emailing anyone. On-site notifications carry news, stock arrivals and campaigns to the people already in the shop.
The accounting system stays the source
The store is integrated with the accounting system the business already runs on. Stock, prices and settlements come from there rather than being maintained twice, and the shop stays a front end rather than becoming a second ledger.