What is the difference between a white-label ordering app and a generic marketplace?

A white-label app carries your branding and shows only your products. Customers cannot compare prices with competitors. A generic marketplace like Amazon Business puts you side by side with competitors, eroding margins and loyalty.

How do clients access the white-label ordering app?

Clients receive login credentials via email and access the app at your custom domain (e.g., orders.yourcompany.ch) or download the iOS/Android app branded with your name. Each client sees only their own pricing and order history.

Can the app handle multiple price lists for different customer segments?

Yes. Supply Now supports unlimited per-customer price lists, volume discount tiers, and promotional pricing. Each customer sees only their negotiated prices.

White-Label B2B Ordering Apps: Boost Distributor Sales

White-Label B2B Ordering Apps: How Distributors Boost Sales

The phone-and-fax era of wholesale ordering is ending. Swiss distributors who deploy white-label B2B ordering apps are seeing a measurable shift: more orders, larger basket sizes, and dramatically less time spent on order intake by sales staff.

What Is a White-Label B2B Ordering App?

A white-label ordering app is a customer-facing mobile and web application that carries your brand, not the software vendor's. Your customers see your logo, your colors, and your product catalog. Behind the scenes, the platform is provided by a vendor like Supply Now.

Key characteristics:

Your branding: Custom domain, logo, color scheme
Your catalog: Products with your descriptions, images, and SKUs
Your pricing: Per-customer price lists and volume discounts
Your customers: They see only their own orders and pricing

Why White-Label Wins Over Generic Portals

A generic supplier portal (like an Amazon Business storefront) forces your customers to compare you against competitors on the same platform. A white-label app creates a closed ecosystem where your products are the only option, strengthening customer loyalty.

How Distributors Are Using Supply Now

Supply Now is 8Move's white-label B2B ordering platform, used by Swiss food distributors, industrial suppliers, and healthcare wholesalers:

Food distributors: Restaurant and catering customers place orders at 11pm for next-morning delivery — without any phone calls
Industrial suppliers: Field technicians reorder spare parts via barcode scan while on-site, eliminating manual requisitions
Healthcare wholesale: Pharmacy chains set up automatic reorder triggers based on stock thresholds

The Impact on Sales Volume

Distributor data consistently shows:

+25–40% increase in order frequency when customers switch to self-service
+15–20% higher average order value (customers see the full catalog, not just what they remember to order)
80% reduction in inbound phone and email orders
Sales team redirected to high-value account management instead of order taking

Getting Started with a White-Label Ordering App

Implementation involves four steps:

Catalog setup: Import your product database, set descriptions and images
Customer onboarding: Upload customer accounts and per-client pricing tiers
Branding configuration: Apply your logo, domain, and color scheme
Training: Most distributors complete customer training in one 30-minute session per account

Most Supply Now deployments go live within 3 weeks of contract signing.