FMCG Distribution — MENA
How Does 8Move Help?
SupplyNow's WhatsApp bot receives orders from retailers who won't install another app: the customer texts in Arabic or their native language, the bot creates the order. The coverage report shows the Ramadan demand curve 60–90 days out. Multi-currency invoicing is configured per customer. COD is captured digitally at handover.
What Challenges Does This Industry Face?
These are the day-to-day problems 8Move is built to solve for teams in this industry.
High WhatsApp penetration among traditional retailers means distributors who cannot receive WhatsApp orders lose volume to those who can
Ramadan, Eid, and seasonal events create demand spikes of 30–50% in specific categories, production must see these months in advance
Multi-currency operations, USD invoicing alongside local currency collection — require pricing and AR systems that handle FX consistently
Cash-on-delivery dominates independent retail across the region, distributors who log collection on paper spend hours reconciling what each driver actually collected
Frequently Asked Questions
Answers to the most common questions about how 8Move serves the fmcg distribution — mena industry.
The bot is configured for Arabic language ordering with right-to-left text handling. Responses and order confirmations are sent in the customer's language.
The coverage report projects demand 30, 60, and 90 days forward. Historical seasonal patterns are visible alongside current committed orders, giving production advance warning.
Back Office supports multi-currency invoicing: USD for some customers, local currency for others — with configurable FX rates.
DriverPro records collection at handover with customer signature and GPS. Finance sees collected amounts live, not hours later — improving daily AR reconciliation.
The platform: including SupplyNow, DriverPro, and the admin interfaces — supports Arabic with full right-to-left layout.