CPG Brand Distribution
How We Help
SupplyNow's coverage report surfaces secondary sales data: what the distributor sold to the retailer, not just what the brand invoiced to the distributor. Promotions are defined at the brand level and applied automatically at order capture, no reliance on distributor discretion. Territory performance is visible in the CEO dashboard: per-region demand, sell-out velocity, and rep activity.
Industry Challenges
Common obstacles and pain points that organizations in this industry encounter in their daily operations and growth.
CPG brands distributing through third-party distributors lose visibility at the point of sale: sell-in is tracked, sell-out is estimated
Promotional investment is large but poorly measured, brands cannot confirm promotions reached the shelf at the right price and time
Distributor performance varies significantly by territory, but without data, the root cause of underperformance is invisible
In multi-brand distributor environments, own-brand SKUs compete for shelf and rep attention against competing brands
Frequently Asked Questions
Answers to the most common questions about how 8Move serves the cpg brand distribution industry.
Every order and delivery a distributor's reps log rolls up into the brand's own coverage report — so the brand sees actual sell-out to retailers, not just what it billed the distributor at the primary sale.
Brand promotions are configured centrally and applied automatically at order capture in the distributor's SupplyNow instance, without distributor discretion.
The CEO dashboard shows sell-out by territory, rep activity, order frequency, and promotion compliance rate, comparable across the full distributor network.
Brands receive a read-only view of their own pipeline and performance data. Distributor operations and other client data remain private.
SKU visibility and pricing rules are enforced at the rep level. Competing brand SKUs are not visible in the brand-specific catalog view.