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Distribution Networks

Wholesale, secondary distribution, multi-tier networks, and third-party logistics providers serving FMCG brands.

Wholesale Distribution

  • Large wholesale buyers expect EDI-level order handling — bulk specs, contract pricing, automatic release schedules — but most operations still run on email
  • Credit management across hundreds of accounts requires real-time checking at order time — not end-of-month surprises
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Secondary Distribution

  • Secondary distribution data — what the distributor sells to the retailer — is the blind spot of most FMCG brands
  • Distributor sales reps carry multiple brand portfolios and naturally favor whichever brand pushes harder — brand owners cannot verify compliance
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Multi-Tier Distribution Networks

  • Information is lost at every tier boundary — brands cannot see past their master distributor into the sub-distributor and retailer layers
  • Pricing consistency across tiers is extremely difficult — unauthorized discounting in lower tiers undermines brand price management
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3PL for FMCG Brands

  • 3PL operators serving multiple FMCG clients must maintain strict inventory and data separation between brands
  • FMCG brand clients demand real-time visibility of their stock and order pipeline — 3PLs must provide this without exposing other clients' data
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