Tires Online Shop: a tire catalogue organised around the vehicle, not the tire
An ecommerce platform for selling tires and rims across Canada, where the entry point is the vehicle rather than the product: a shopper searches or filters by make, model and specification, and the catalogue narrows to what actually fits, with checkout and delivery built into the same flow.
The Challenge
Buying tires online is a compatibility problem before it is a shopping problem. A shopper searching by tire size alone can land on a product that does not fit their vehicle, carries the wrong load rating, or is sold in a quantity that does not match what their car needs.
Rims add a stricter constraint on top: bolt pattern, offset and centre bore all have to match the vehicle, and a customer who does not know these numbers by heart cannot self-serve a rim purchase from a plain product list.
Canada adds a seasonal spike on top of that. Most of the demand for winter tires lands in a few weeks each autumn, and a slow or confusing checkout at that volume costs more in abandoned carts than at any other point in the year.
Delivery has to fit the product. Tires are heavy, bulky, and usually bought as a set rather than one at a time, which not every generic checkout handles cleanly next to lighter accessory items.
The Solution
Search and filtering built around the vehicle
A shopper looks up their vehicle by make, model and year, or enters the tire specification directly, and the catalogue narrows to items confirmed to fit rather than everything matching a keyword. The same filtering applies to rims, where bolt pattern and offset rule out anything that will not go on the car.
Tires and rims as two catalogues with one relationship
Tires and rims are managed as separate product lines with their own attributes and stock, linked by fitment data rather than merged into one generic parts list. A shopper can buy tires alone, rims alone, or a matched set, and the catalogue enforces compatibility either way.
A checkout built for sets, not single items
Tires are ordered as sets more often than as one item, and the cart and shipping calculation treat that as the normal case rather than an exception: a set totaling the weight and volume of a full set of tires is priced and boxed differently than a single accessory, and the checkout accounts for that from the start.
Delivery that holds up during the seasonal rush
Winter tire demand across Canada concentrates into a few weeks each year, and the platform is built to keep checkout and delivery estimates accurate at that peak rather than only under everyday load, so a shopper ordering during the surge gets the same clear result as one ordering in June.